Altra Torin 8 Campaign
For the launch of the Torin 8, Altra’s flagship road running shoe, I led the creative vision and execution across a fully integrated marketing campaign designed to introduce the shoe to both loyal Altra fans and new performance runners.
Services: Art Direction, Campaign Strategy, Visual Identity
Credits: CD-Michael Emmerson, ACD-Matthew Mackenzie, Photography/Video-Andrew Maguire
My goal as Art Director was to evolve the visual identity of the Torin line while staying true to Altra’s core values: natural movement, performance, and individuality. I collaborated closely with brand marketing, product design, photographers, and videographers to build a campaign that captured the refined innovation of the Torin 8—lighter, faster, and more responsive than ever.
